1BvcQHQGPECrHcVZZVCuWq7vRa4o7y: November 2012

Tuesday, November 27, 2012

Overview of Trademark Law

Trademark law gives companies the exclusive right to use a given name or design, called a "mark," for the purpose of identifying the source the of that company's goods or services. Trademark law is an incentive-based system. Because it gives companies the exclusive right to use a mark in connection with certain goods or services, the company can create a brand that is recognizable by the consuming public. That trademark would be associated with and incorporated into every advertisement the company runs for its goods or services. Repetition of those advertisements containing the trademark causes consumers to associate the mark with the goods and, with enough repetition, consumers buy the goods.

A brief, but related, digression. We all know that if you see a product advertised frequently enough, the product will sell. You might even be one of the people who buys the product. The thinking process by which you reached the decision to buy the product is not an intellectual, logical process. It's a function of the way the human mind works. Continually hearing a repeated message makes the message more familiar, more real, and, eventually, more true. As the adage says, "even the boldest lie becomes the truth if you scream it loud enough and long enough." I call this the "Lie = Truth" Adage. Sadly, I frequently encounter the "Lie = Truth" Adage in litigation. I also know of some politicians and terrorist masterminds who are experts at exploiting this fact of human nature.

Back to trademarks. The advertising departments at most companies know the "Lie = Truth" Adage can be very successful in advertising. The cynic would pump his fist in the air yell "Down with the corporations, and power to the people! All the corporations care about is taking our money at all costs!" While we can point to some recent examples that might make it challenging to argue against this viewpoint, as to the overwhelming, vast majority of companies, that view simply cannot be supported.

Trademark law creates very strong incentives for companies to make the highest quality product possible and to advertise their merits and attributes accurately. Aside from the fact that companies invest anywhere from tens of thousands to millions of dollars into their trademark(s), all it takes is one bad product line to tarnish a companies image in the mind of the consumers who buy their products. Both of these factors hit companies where it hurts them most: in the pocketbook. So, while companies clearly have to perform a balancing act of creating a high quality product, keeping costs down, and pulling in as many purchasers as possible, they have very strong incentives to create a quality product that they will associate with their trademark.

To be eligible for any level of trademark protection, a mark must be "distinctive" and not merely "descriptive" of the goods or services. Whether a mark is distinctive and "how" distinctive or strong the mark is can be determined by a sliding scale. Marks can be (1) fanciful; (2) arbitrary; (3) suggestive; (4) descriptive; or (5) generic. Whether a particular mark is protected by trademark law depends on the strength category into which it falls.

A fanciful mark is one that is invented for the sole purpose of being a trademark. For example, EXXON is a fanciful mark. It is a word that does not exist in the English language and was created only for the purpose of identifying the oil and gas company.

An arbitrary mark is typically an existing word that is arbitrarily applied to a product or service that has nothing to do with the word. For example, the mark APPLE as applied to sales of computers.

A suggestive mark is a mark that suggests a quality or characteristic of the goods or services. Suggestive marks require some level of imagination to bridge the connection between the mark and the product. For example, the mark PENGUIN as applied to refrigerators.

A descriptive mark is a word that merely describes a quality or characteristic of a product. Descriptive marks are not entitled to trademark protection unless they have obtained "secondary meaning" under the trademark law. An example of a descriptive mark would be LIGHT to identify a lightweight notebook computer.

A generic mark simply identifies by name a particular product. Generic marks are never entitled to trademark protection. An example of a descriptive mark would be MODEM in connection with modem sales. If trademark protection were allowed in this instance, the company could essentially remove the word "modem" from the English language.

Overview of Trademark Law

An arbitrary mark is typically an existing word that is arbitrarily applied to a product or service that has nothing to do with the word. For example, the mark APPLE as applied to sales of computers.

Trademark - Do I Need One For My Business Name and Logo?

Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. For example, the name Kraft is trademarked, as is Nike's "swoosh" logo.

The list of what constitutes a trademark is long. A trademark can also be granted to unique packaging such as the shape of Coca-cola's bottle, building designs, color, sound, and even fragrance. Service marks receive the same legal protection, but are used to distinguish services instead of products.

Your business can acquire trade or service marks through the consistent use of a mark. The symbols TM and SM demonstrate the owner treats the mark as a trademark or service mark. There is no requirement to federally register at the trademark office. You are still protected under intellectual property laws. However, if another party uses your mark it can be more difficult to prove your ownership.

To register online with the United States Patent and Trademark Office (USPTO), go to www.uspto.gov There is a registration fee for each name, logo, and slogan. Federal registration ensures another party is not already using your mark. A registered trademark gives you exclusive rights to use a mark with your particular goods or services. The USPTO can only register trademarks for marks that are used across state lines. A website customers can access in other areas can satisfy this requirement. Otherwise, you will only be able to apply for a state trademark.

Only a mark registered and approved by the USPTO can use the ® symbol. Since the application process can take many months to complete, use the TM or SM symbol in the meantime to establish your intention to use the mark as a trademark. Make sure you keep records as to when your mark was first used in commerce and regulate the use of your mark in the marketplace.

Types of Wine Cabinets

Many people enjoy a glass of wine with dinner or for entertaining while other people are serious wine collectors or connoisseurs. Regardless, whether keeping one or two bottles of wine on hand or multiple bottles, a wine cabinet is needed to store the wine properly. Because of this, you will find a number of different styles, perfect to match the style or décor of your room. In this article, we will provide you with some of the more popular options to help get you started.

Just as with other types of kitchen and dining room furniture, wine cabinets are available in many different colors, materials, styles, sizes, and price ranges, making it possible for anyone who enjoys wine to store it the right way. Wine cabinets will ensure the bottles lay on their side, which keeps the cork moist and easy to open. In addition, wine cabinets protect the wine bottles from damage or breakage.

o Traditional - Many of the traditional wine cabinets are made from mahogany or cherry and in the Queen Anne style. This style includes some ornate detailing, traditional style hardware, carved legs, and depending on the style chosen, the cabinet may or may not have a door front.

o Spanish - Spanish style wine cabinets are simplistic yet attractive. Many of these cabinets will have a door front with open shelving below for added storage or display. The Spanish style wine cabinet comes in a number of sizes (up to 21 bottle capacity), and features utility drawers with beautiful pulls. You will even find this style offering a place behind the doors to hang wine glasses, making it convenient and functional.

o Transitional - For this style of wine cabinet, wood is usually walnut, pine, or oak. With a place for hanging stemware above, a nice tabletop for corking and serving, and plenty of storage below for wine, this is a favorite for any style kitchen or dining room.

o Contemporary - Although you will find a number of styles that fit in with modern décor, many of these wine cabinets are constructed from wrought iron or some other type of metal coupled with glass and marble. One popular choice features an arched top, glass shelving, area for storing the wine bottles, and a locking door that allows you to peer in while keeping the wine protected.

With prices of wine cabinets ranging from $150 to thousands of dollars, you have a wide range of choices. By using an actual cabinet for your wine, not only will it keep better and thereby taste better but the various bottles can be beautifully displayed. Remember, wine cabinets come in numerous sizes so wine can be stored on top of a buffet or sideboard, or in an actual cabinet as a stand-alone piece of furniture.

Technical Writing for the Terrified

Introduction

Sometimes it may be beyond a companies or individuals budget to hire a professional writer to address their technical documentation. Although in an ideal world all technical documentation should be produced by a highly trained expert, unfortunately we do not live in an ideal. In the same way that many people will attempt to repair their own home appliances, many people will attempt to write quality technical documents. Just as fiddling with a toaster can result in electrocution, attempting to write technical documents from scratch without prior advice will ultimately result in failure. As a rough rule of thumb you should always seek to employ a specialist, but if for whatever reason you can't and you are the poor unfortunate that has had documentation duties foisted on them, don't despair. This brief guide outlines some of the core skills you will need to bring to your writing, technical conventions to be aware of, software packages you can consider, and definite things to avoid. Hopefully even if you have never written a sentence in your life about anything vaguely technical you will have at the very least, a broader picture of what technical writing entails.

What is Technical Writing?

Technical writing unsurprisingly enough, refers to writing that is technical. Although this may seem like a fallacious definition, it's an important one to remember. Too many technical authors make the mistake of creating documentation that is either too technical, or too 'literary'. A good technical author should be able to adjust the balance between the two to suit the end user of the documentation. Technical writing is a lot like fresh air, pervasive and yet pretty much invisible. In the weird wired world in which we find ourselves, technical writing is everywhere. Software manuals, user guides for home appliances, instructional leaflets, emails, letters, reports, technical news reports, statistics and biographies on television sports shows all are examples of technical writing to which people are exposed to on a daily basis. If you have ever tried to program the time settings on a home video recorder and flung the manual across the room in disgust, you threw a piece of technical writing (although obviously not a very good one!).

Too many times technical literature is produced by writers with not a large enough grasp of technology, or technologists that lack an ability to write. As a prospective technical author you must tread the very delicate line of being technically knowledgeable in your specialist field(s) as well as being a 'good' writer (as opposed to 'bad' writers who can usually be found mugging sweet old ladies or something). Technical documentation is usually produced for two distinct user groups, namely expert level users, and naive users. As a technical author one of your first tasks is to sort out what audience you are writing for, which brings me deftly to:

Know thy foe

As the old cliché goes, everyone's a critic. This is particularly true of most sane people's reaction when faced with technical writing. As was highlighted in the example of the video recorder above, technical writing can be impenetrable to the end user. If this is the case, it is because whoever wrote the documentation, didn't bother to identify their audience and write to their level. It seems an obvious point to make, but one that is often overlooked, that the user of the documents your are creating, may not actually be an expert. Obviously if you are creating a document on a particular specialist product for a particular advanced user group (a good example could be auditing software for computer system administrators) then you will need to compose this is an entirely different way than if you are creating for example, a technical manual for mass market computer software aimed at the inexperienced home user. One of the first tasks you must accomplish before you even put pen to paper, of finger to keyboard, is to identify who the user of your documents will be and construct documents aimed at that particular target group(s). If you get this stage correct, it should avoid your documents being thrown across rooms in annoyance!

Planning for perfection

Once you have identified the target market for the documents you will be creating, you will need to start to plan how the documents will be organised. This process is largely dependent on what documentation is being produced, but you can follow a few rough rules of thumb. Firstly, if the documents are to support a particularly detailed product (such as a computer application) get your grubby hands on it as quickly as you can. By examining the product in detail you can formulate a plan of attack and begin to compose an organisational structure. Whilst you are exploring the product in detail, take copious notes, as doing this during the initial exploratory stages can save you time which can be absolutely vital if you are working to deadline. Even at the planning stage you must ensure there is a consistency to layout, and organisational structure for the document. Select numbering conventions, paragraph styles, and generate rough ideas for layout purposes now, and save vital time later.

Let a Draft in

Before diving headfirst into creating the documentation, draft out each section first. This will allow to reorder if the documents being created do not have a logical 'flow' without seriously having impact on the project. Many technical documents (especially for more detailed products) are made up of numerous (and in some cases practically countless) iterations. This is because the product shifts and changes over time, and one of the principal duties of a technical author is to keep abreast of these changes, and to ensure that they are all well documented. Good technical authors will always push their documents through as many drafts as humanly possible, refining on each draft, until they reach a position whereby they (and their employer) is satisfied that the documentation is timely, accurate and a true reflection of the product or process it documents.

The devil is in the detail

As already identified, technical writing is called that because it is technical in nature. Part of being technical is to be precise, and part of precision is to be as detailed as humanly possible. Even if the documents you are creating are for an advanced and technologically sophisticated user group, your documentation must focus on the details of a process, or in using a product. This can be a difficult feat to accomplish, but not if you write to your audience. Never assume that the reader knows anything about the product or process be documented, but in the case of advanced / expert users at least have the common sense to recognise the fact that they probably do not need to be told how to use the equipment they operate on a daily basis. When describing how to carry out a particular activity or task, identify each stage involved (number them if this fits the conventions of the document type you are creating) and to ensure the accuracy of what you have written test it yourself, or even better, rope in a volunteer of the same skills level as the end user.

Choose the right tool for the job

Although it is possible to create technical documents using parchment and blood, it's not advisable. Many specialist software applications exist to help you create powerful documentation, and part of your duties as a technical author, include selecting the right tool for the job. Largely this depends on the nature of the documents being produced, and the nature of their eventual distribution. If the documents can be delivered using the Internet, this is certainly an avenue to consider. To that end make use of packages such as Flash MX and Dreamweaver to achieve this goal. For integrated online help, you may wish to create raw HTML documents, or alternatively select a specialist package such as RoboHelp or similar. In the case of print based documents, you will need to select a software package powerful enough to handle what you will throw at it.

Many inexperienced technical authors instantly turn towards Microsoft Word (as it is ubiquitous in may commercial and private environments). Unless your documentation is going to be beneath 150 pages, and you know how to create templates and make macros, avoid MS Word. As any technical author will tell you it has nasty habits all it's own, and can often be an unstable package to work with. If you are creating graphics heavy documentation, you may wish to consider Quark Xpress, or choose potentially the industry leader in the field, Adobe Framemaker. Whatever software you select, you must ensure you become incredibly proficient with it, either by investing in training, or by using it day after day after day!

Communicate - that's what you are paid to do!

Many people will tell you that creating technical documentation is tedious and repetitive. These people, are wrong, and possibly morons too. Although you may find the process of creating technical documentation 'boring' (if you do you are in the wrong job!) it isn't. Creating quality technical documents is a vital stage in allowing people to adequately and correctly use technology. Although no user will approach the documentation you create in the same way as they approach a novel, you can ultimately help them achieve what they want to achieve using technology. No matter how 'dull' the process may appear to be, allowing users to achieve their goals by reading your documents should give you a rush of pride and indeed, happiness. As long as you remember the positive effects that technology can have on people's lives, when you create your documents you can communicate more effectively, as you will be happier in the communicative process. Throughout the documentation life cycle, you should seek to liaise with colleagues as often as possible (if applicable). Let them read your documents, listen to their criticisms, and adjust your documents (if you can't argue your corner!). A technical author is paid to communicate, make sure that you do, and never forget why your are communicating, and to whom, in the documents themselves.

Common Mistakes to avoid making

When creating technical documents there are a number of fatal flaws you can make. Although by no means exhaustive, this section details some of the more common mistakes new authors make, in the hopes that you will avoid making them too:

Being Patronising - Although technical documentation should be clear, it should never be patronising. You are not creating documents to be read by morons but consumers and clients. You should always write to the skills level of your audience, but no matter what technical level people are on, they are not morons. Even children get offended when patronised, don't make that mistake with someone who is paying your salary, child or otherwise.

Overuse of humour - People do not read technical documents to be entertained, they read them in the hopes of successfully completing a process, or extracting information. Unless it is relevant to the end user, avoid humour wherever possible. If you are writing a book, fine and good. If you are writing a manual, avoid humour like the plague, as more often than not users will miss the joke and just end up loathing the patronising idiot that wrote the documentation.

Inconsistency - Even at the drafting stage, you should ensure that all the elements used in your document are consistent. This applies as much to the 'tone' of the document as to the layout of it. Ensure you use consistent senses (first person, etc.) as well as page layout, pagination elements, headers and footers, and all other textual elements.

Proof read - By the end of creating a piece of technical documentation, you will probably be sick of the sight of it. That doesn't matter. What matters is what leaves your office or home, is accurate. To that end proof read the document throughout all it's drafts, and before it is distributed proof read it again, and again, and again. Never rely on spell checkers (they never work) and if you can avoid it, never rely solely on your own judgement. Get your document read by as many pairs of eyes as possible prior to distribution, after all, they could spot the one thing you have been missing throughout the creation process.

Conclusion / Shameless self promotion

Technical writing is not regardless of what you may think, an easy job. It requires expertise, patience and a very odd mixture of skills. Just like any other job, you can learn how to do it, but even that tuition will not necessarily make you any good at it. To be a good technical author, you have to be anal yet creative, focussed yet communicative, and a flexible expert. This, as you can probably imagine, is no simple task. Although you may think creating technical documents is easy, creating accurate, consistent and timely documentation to a high commercial standard is a highly challenging role. Regardless of your budget, in the long run it will provide significant ROI if you hire a specialist. After all, they will be able to do in days, what you tear your hair our attempting to accomplish in weeks if not months.

The Sacred Numbers Of Pythagoras

The great mathematician Pythagoras used sequences of numbers that were tied closely to sacred geometry. It used a similar method of sequential number summation as the mathematician Fibonacci employed. It is far more complex in scope than the Fibonacci sequence uses, but a lot of the numbers are the same using both methods.

For those of you not so familiar with Pythagoras He is the one credited with the equation:

a^2 + b^2 = c^2

Perfect Square = 3^2 + 4^2 = 5^2 = 25 or any whole number multiplied by these numbers; for instance.

(3 x 3)^2 + (3 x 4)^2 = (3 x 5)^2 = 9^2 + 12^2 = 15^2 = 225

Perfect Square = 5^2 + 12^2 = 13^2 = 169

Pythagoras was also a master of the ancient mysteries, and was a founding member of a secret knowledge Fraternity. He kept his secrets closely guarded, and allowed only persons knowledgeable in mathematics, music, and reason into his fold.

This is the mathematical blueprint for the alchemy of harmonic balance and Unity of spirit, mind, and body, through numeric sequencing according to my interpretation of Pythagoras's terms.

Also injected into the sequence is the secret Philosophy of Hermes Trismegistus

1^3Alpha(Perfect Cube) = SOURCE (GOD) = (Divine meditative thought; the Spirit essence, or the ALL)

7 is the only number between 1 and 13 not used as a sacred number, so it is associated with, and sacred to SOURCE. Associated with peace, and rest.

1 = Unity (The Correspondence between all levels and planes of existence; the active essence of God; Aeon,the first Son))

2 = Duality = 1A +1 (The Creation of polar opposites, or duality of being)

3 = the sum of Unity and Duality. = 1 + 2 (The Creation of Vibration, thus all matter;Trinity of God Mind, Sub Mind, logic mind; Cosmos)

4 =2 + 2; = 2^2; = 8 - 4; = 3^√64; = √16 (Division of the sub-conscious/conscious minds; the creation of time through motion, and the Rhythm of life set into motion)

5 = 2 +3; = 3^√125; = √25(Perfect Root; The root of the manifestation of man; the unfolding of Cause, and Effect)

6 = 1+ 2 + 3 = 3 + 3 (Creation of Man; the combination of Spirit, Sub Mind / Mind, and Body; becoming conscious of Self)

8 = 4 + 4; = 16 - 8; = 2^3; = √64 (The manifestation of Gender in all things)

9 = 3^2; = √81(The introduction to Mathematics, Logic, Music, Philosophies, Reason, Science's, Religion's, Agriculture and Civilization)

10 = 1 + 2 + 3 + 4; = √100 (Sacred to the ancient Qabbalah, and all the secret wisdom schools; This is the beginning of the alchemy of the mind, the transmutation from a lower state of being to a higher one)

10 = (The beginning of the 2nd incarnation of the prime 1; 2; 3) 1 is the symbol of unity; 0 is the symbol of infinite mind. So 10 is the number of the Unity of the infinite mind. One and Zero were not really considered numbers, they were considered symbols of the infinite Divine.

11 = √121;= 10 + 1

12 = √144 = 6 + 6; = 10 + 2

13 = √169; = 10 + 3

15 = 1 + 2 + 3 + 4 + 5

16 = 8 + 8; = 32 - 16; = 2^4; = 4^2

20 = 10 + 10 (Beginning of the 3rd incarnation of the prime 1;2;3)

21 = 1 + 2 + 3 + 4 + 5 + 6; = 10 + 11

22 = 11 + 11

23 = 11 + 12

24 = 12 + 12; = 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3; = 6 + 6 + 6 + 6; = 8 + 8 + 8

25 = 12 + 13; = 5^2 = 5 + 5 + 5 + 5 + 5; = 3^2 + 4^2

27 = 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3; = 3^3(Perfect Cube)

28 = 1 + 2 + 3 + 4 + 5 + 6 + 7

30 = 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3; = 9 + 10 + 11 (Beginning of the 4th and final incarnation of the prime 1;2;3)

31 = 10 + 10 +11

32 = 16 + 16; = 64 - 32; = 2^5; = 10 + 11 + 11

33 = 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3; 10 + 11 + 12

36 = 1^3 + 2^3 + 3^3; = 1 + 2 + 3 + 4 + 5 + 6 + 7 +8; = 11 + 12 + 13; = 6^2; = 3^2 x 2^2; (Harmony of Body)

45 = 1 + 2 + 3 + 4 + 5 + 6 + 7 +8 + 9

55 = 1^2 + 2^2 + 3^2 + 4^2 + 5^2; = 5 + 5 + 5 + 5 + 5 + 5 + 5 + 5 + 5 + 5 + 5; = 27 + 28; = 91 - 36

55 = 1 + 2 + 3 + 4 + 5 + 6 + 7 +8 + 9 + 10

64 = 32 + 32; = 2^6; = 4^3; = 8^2(Perfect Cube)

66 = 1 + 2 + 3 + 4 + 5 + 6 + 7 +8 + 9 + 10 + 11; = 3 + 3 + 3 + 3 + 3 + 3 + 3 +3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3; = 21+22+23(Harmony of Mind and Body, Master of Self)

78 = 1 + 2 + 3 + 4 + 5 + 6 + 7 +8 + 9 + 10 + 11 + 12

81 = 3^4; = 9^2

91 = 1 + 2 + 3 + 4 + 5 + 6 + 7 + 8 + 9 + 10 + 11 + 12 + 13

91 = 4^3 + 3^3; = 6^2 + 5^2 + 4^2 + 3^2 + 2^2 + 1^2; = 55 + 36

96 = 31 + 32 + 33; = 32 + 32 + 32; = 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3

100 = 10 + 10 + 10 + 10 + 10 + 10 + 10 + 10 + 10 + 10; = 6^2 + 8^2 = 10^2 (Perfect Square)

121 = 11^2; = 11 + 11 + 11 + 11 + 11 + 11 + 11 + 11 + 11 + 11 + 11

125 = 5^3(Perfect Cube)

144 = 12^2; = 36 + 36 + 36 + 36; = 12 + 12 + 12 + 12 + 12 + 12 + 12 + 12 + 12 + 12 + 12 + 12

169 = 5^2 + 12^2 = 13^2; = 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13(Perfect Square)

Reverse Order(The Symmetry of similar terms is important)

169 = 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13 + 13; = 5^2 + 12^2 = 13^2(Perfect Square)

144 = 12 + 12 + 12 + 12 + 12 + 12 + 12 + 12 + 12 + 12 + 12 + 12; = 36 + 36 + 36 + 36; = 12^2

125 = 5^3(Perfect Cube)

121 = 11^2; = 11 + 11 + 11 + 11 + 11 + 11 + 11 + 11 + 11 + 11 + 11

100 = 10 + 10 + 10 + 10 + 10 + 10 + 10 + 10 + 10 + 10; = 10^2 (perfect square)

96 = 33 + 32 + 31; = 32 + 32 + 32; = 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3

91 = 13 + 12 + 11 + 10 + 9 +8 + 7 + 6 + 5 + 4 + 3 + 2 + 1

90 = 13 + 12 + 11 + 10 + 9 + 8 + 7+ 6 + 5 + 4 + 3 + 2

88 = 8 + 8 + 8 + 8 + 8 + 8 + 8 + 8 + 8 + 8 + 8; = 13 + 12 + 11 + 10 + 9 + 8+ 7 + 6 + 5 + 4 + 3

85 = 13 + 12 + 11 + 10 + 9+ 8 + 7 + 6 + 5 + 4

81 = 13 + 12 + 11 + 10+ 9 + 8 + 7 + 6 + 5; =3^4; = 9^2

76 = 13 + 12 + 11+ 10 + 9 + 8 + 7 + 6

70 = 13 + 12+ 11 + 10 + 9 + 8 + 7

64 = 32 + 32; = 2^6; = 4^3; = 8^2(Perfect Cube)

63 = 13+ 12 + 11 + 10 + 9 + 8

55 = 13 + 12 + 11 + 10 + 9

46 = 13 + 12 + 11 + 10

36 = 13 + 12 + 11

33 = 12 + 11 + 10; = 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3

32 = 11 + 11 + 10; = 16 + 16; = 64 - 32; = 2^5

31 = 11 + 10 +10

30 = 11 + 10 + 9; = 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3 + 3; = (End of 4th and final incarnation of the prime 1;2;3)

25 = 5^2 = 5 + 5 + 5 + 5 + 5; = 13 + 12; = 3^2 + 4^2 = (Perfect Square)

23 = 12 + 11

22 = 11 + 11

21 = 6 + 5 +4 + 3 + 2 + 1; = 11 + 10

20 = 10 + 10 (End of the 3rd incarnation of the prime 1;2;3)

13 = √169

12 = √144

11 = √121

10 = √100; = (The End of the 2nd incarnation of the prime; the beginning of the illuminated being)

9 = √81 (The beginning of the Correspondence of the 3 planes of existence to the Duality of Mind)

6 = √36 (Man is the mirror image of God, only separated by degree)

5 =3 + 2; =3^√125; = √25(Perfect Root; This is the root of enlightenment, Correspondence through Active Meditation)

3 = the sum of Unity and Duality. = 1 + 2 (Realization of True Self; The true Illuminate)

2 = Duality = 1A +1 (Balancing of the sub-conscious and conscious minds;Opening of the 3rd EYE)

Ascension to Fully Enlightened Being requires the completion of the circle of servitude. One must Know how to be the Master, and the Servant before one can be an ascended Master.

666 = 1 + 2 + 3 + 4 + 5 + 6 +... 36; = (Fully enlightened being, Completion of the circle of Servitude)

13^√666 = 1.648884841 This is very close to being equal to (PHI) = φ = 1.618 (This shows that even the Enlightened Being is irrational in nature before the Pure nature of GOD.

The final requirement is that one must sacrifice something of them self for the benefit of the whole. Only then will one be invited to join the Sacred ranks of the ascended Masters.

1 = Unity (United to Source; Ascended Master; These are drawn back to Source by Source)

1^3Alpha = SOURCE (Divine thought; GOD) = Perfect Cube; (7) is the divine number of God

Pythagoras's Numbers

Primary numbers = 1;2;3;6;10;15;21;28;36;45;55;66;78;91;96

2nd incarnation of the prime 1;2,3 = 11;12;13 = 36

3rd incarnation of the prime 1;2;3 = 21;22;23 = 66

4th incarnation of the prime 1;2;3 = 31;32;33 = 96

Secondary numbers = 5;25;36;46;63;70;76;81;85;88;90;91

Squares = 4;8;9;16;25;36;64;81;100;121;144;169

Perfect Squares = 25;100;169

Perfect Cubes = 1Alpha;27;64;125

Fibonacci sequence

1; 2; 3; 5; 8; 13; 21; 34; 55; 89; 144

Obviously there is a lot involved with Pythagoras's sequence of sacred numbers. There are many aspects of this sequence that I have not even considered yet. Fibonacci kept it fairly simple, although it does go much deeper than this article takes it.

I hope that you are starting to understand the significance of the sacred numbers as they relate to the construction of the Universe and Man's 3 fold spiritual, Mental, and Physical development.

For instance 2^2 √6 = 9.797958971 this is very close to being equal to the gravitational fore of Earth. This could very well be a coincidence, but I doubt it. All life is dependent upon gravity for many different reasons.

Both numbers are sacred, 2 ^2 represents Duality squared. 6 is the number of man, it is derived by taking the sum of the sum of Unity and Duality, and the sum of Unity and Duality = 3 + 3.The square root of 6 represents origin of man, it is an irrational number, I wounder why?

√6 = 2.449489743 this is between 2 and 3, so man was raised from his original state of being to the higher state of being that we exist in now.

The number 666 has long been a feared number by those of certain religious faiths. According to my reasoning, the Pythagorian school of thought would maintain that this number represents mans ascension to enlightenment.

If there are 36 degrees of ascension for the Spirit, Mind, and Body to attain the balance and harmony that Unity is, there would be 12 degrees of ascension for each aspect of Spirit, Mind, and Body.

12 x 36 = 432; 666 - 432 = 234; 432 - 234 = 198 which is very close to equaling (φ^11) - 1 = 197.96;

666 / 12 = 55.5 which is very close to the mean resonance of the resonance of the Earth = 60.57Hz, and the resonance of our Solar system = 50.177Hz;

(60.57 + 50.177) / 2 = 55.3735Hz.

666 / 36 = 18.5; 18.5 / 3 = 6.1666666667 If you divide this by 10 it is very close to equaling phi =.618

3^2((6^2 x 2) + 2) = 666

666, This number simply represents the harmonic Unity of the 3 aspects of the fully enlightened Human Being. I think that someone of this nature would definitely pose a problem to most theological schools of thought prevalent in the world today. Also 666 represents man's elemental construction being composed of the carbon element which has 6 neutrons, 6 protons, and 6 electrons.

I do not wish to imply that we should all go around wearing 666 as a mantra, this number has a negative meaning to a lot of people, so it is best to be understanding. Be respectful of others beliefs, refrain from any practices that would create a negative influence in the minds of others.

There are 2 paths for all beings to follow. One is on the high frequency range, the other on the lower frequency range. All enlightened beings should follow the higher frequency range for obvious reasons.

Even enlightened beings can become negatively influenced by too much power.

Ego is the darkness that casts shadows over the light of Love.

It is not wise to seek power over others, this creates conflict. Greed, and the lust of power over others are what destroys families and Nations.

Be mindful of each thought, and even more so of the words you choose to use, they have more power than you think. Thoughts and words are vibrations that can have a positive or negative affect on us.

Thank you for joining me on my quest for Truth and higher knowledge, I hope that your mind has been opened by my words and equations.

Like all of my articles, this is a work in progress and updates will be frequent.

PEACE!

The Role Of Affiliate Marketing Corporations

Affiliate Marketing is defined as a revenue sharing, cooperative effort between merchants and online publishers. It's a cost-effective way of delivering long-term results for merchants.

How Does It Work?

In an affiliate marketing program, the affiliate is compensated for every visitor, subscriber or buyer provided to the merchant. Once a customer is secured, a portion of the profit from that customer is given to the affiliate as a commission. Usually, an affiliate obtains a commission for referring clicks, leads or sales to the merchant's website. The commission can be in the form of a fixed dollar amount or a fixed percentage. The most attractive aspect of affiliate marketing from the merchant's viewpoint, is that no payment is due to an affiliate unless and until results are achieved.

What's An Affiliate Marketing Corporation?

It's a third-party facilitator that brings affiliates and companies together. It connects merchants/advertisers (companies whose products or services are on sale) together with publishers/affiliates (those who display and promotes these products or services) so that they can do business and earn profits. The corporation works as a holding company that serves as the parent company for several other companies. All of those companies combine and create one large corporation. The corporation is never promoted since it doesn't have anything to sell.

How Does It Help The Merchant?

The role of a corporation is to advertise and promote the merchant's products or services. When a merchant outsources promotional activities to the corporation, he won't have to worry about advertising his product or service. Instead he can utilize his time and effort to concentrate on customer service, developing new products or venture into new markets.

Generally, all the corporation websites ask visitors to register before entering the site. This helps in gathering visitors' names and e-mail addresses for list building purposes. The website provides helpful tools such as forms, banners, e-mailers, flyers and other useful links for successfully running an affiliate program. It uses affiliate tracking software to monitor affiliate activities. Once the affiliate uses a link on his website, the corporation can then track the activity regarding that site which includes number of clicks, purchases, etc.

Is It Expensive?

The corporation charges a commission on the sales that are made. This is an added expense for selling the product. But you can also count on additional sales achieved through the use of the corporation's website. Additionally, you're receiving the prospective customer's information from the subscriber's list which can increase your future sales. The corporation assists both merchants and affiliates, giving them a common platform online.

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How And Why You Should Build Unique Affiliate Marketing Sites

It is not easy to establish yourself in the affiliate marketing world. But once you've done so, you will have greater rewards than you could have ever imagined. Your products and affiliate marketing sites will bring you the results you are looking for. Question is, how are you going to get them to do what you want them to do for you?

Maybe you are just getting started with affiliate marketing and you are promoting only one product, or maybe you have been in the game for a while now and you are marketing a number of products to increase your profits. In either case, the way you make use of your affiliate marketing sites is crucial to your success.

The best way to maximize your profits and gain more return on your investments is to build unique affiliate marketing sites. These sites should entice your visitors to focus all their attention on one particular product or niche. Below are some more reasons why you should build these unique sites and also how they should be designed.

Why should you build unique affiliate marketing sites?

1. To get your customers to focus on just one particular product. Probably your visitors arrived on your site simply because they were searching for your particular product. Their intention is to get more information on your product, and considering the fact that customers today are very impatient, they wouldn't want to know anything else. If you were to put the description of a totally unrelated product next to the one they were searching for, they would probably get frustrated and leave your site immediately. A situation like that would hurt your profits in a big way.

If you spend time focusing on just one product, your customers will have the opportunity to know your product even more. Furthermore, it is very easy to maintain and establish these unique sites. When compared to the time and effort that went into creating them, these unique sites have the ability to bring in huge profits.

2. To get your customers to focus on a specific group of products. There are times when customers are not satisfied with a certain product and so they want to find alternate options for it. If you are not in a position to provide them with an alternative, it would be very sad because you would lose out on these customers. Regardless of their preferences and particular needs, you will be able to seize this specific market if you were to group similar products together on one site.

However, there is one flaw with setting up affiliate marketing sites that features a certain group of products. They are much more complicated to create than a single product one. You have to put a lot of hard work into them and perhaps you might even find yourself spending money to hire someone else to do all the leg-work for you. That would require money that you don't want to spend but rather earn. Grouping products together on one site can also be fairly discouraging as it might take a while before they even start to generate any profits. Having said that, you can still go ahead and try it if you have the patience to create the site and then wait for the profits to start coming in. It is up to you really how you decide to build your unique affiliate marketing sites.

Listed below are three attributes that your sites should have.

It is not sufficient to know what type of affiliate marketing site to create. They need to have certain attributes to ensure that they bring in expected results, even if they cater to one product at a time. Your unique sites should have the following attributes to stimulate profits:

1. User-friendly: They should be easy enough for your customers to navigate. Include enough easy to reach links and buttons.

2. Well-formatted: The layout and format should be relevant to the product. i.e: Do not create a site that is meant for computers with a layout of sneakers and socks.

3. Organized: You unique affiliate marketing sites should be well organized. Place your links and buttons where they will be easy to locate but without interfering with everything else. Create different categories for your links and products. Your customers will be more inclined to learn more about your product and as a result they will be more interested to click on certain links and buy from you if your site is well organized and easy to navigate.

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Succeed With Ease: Affiliate Marketing Tips For Pros

Affiliate marketing is a tried-and-true way to make your website turn a profit. But good affiliate marketing is not a no-hassle money spigot. You need to put in plenty of effort to make it pay off. Your efforts will be more productive, though, the more you learn about the process.

Consider building a site based around a product that will make a great gift. Internet traffic spikes at Christmas time. These visitors are looking and ready to make a purchase. Catering to these visitors is a great idea. You should also use SEO to improve your rankings at the right time for the shopping season.

TIP! Take contract length into consideration. Many companies that work with affiliates put solid time frames into their contracts, usually between six to twelve months.

To make more money with your affiliate marketing business you should provide as much data as possible about the products you promote. Customers will be most interested in how the product has helped you, so write about it in a way that allows them to picture themselves using it and getting the same benefit. If there is a lot of data, make sure to use small paragraphs and sensible use of bullet points.

Make a unique web page for each affiliate product. Write relevant and helpful information about the product for your visitors to read. If you focus a page on a single product, you can target a specific audience that is already interested in the subject. It also make tracking much easier.

Consider putting a list in your side bar listing all the top-selling items from your website for the month. This will get the content onto every one of your pages, giving it more exposure, and ensure that everyone is able to see the items they're most likely to buy anyway.

TIP! Avoid "exclusive" affiliate marketing programs. These are programs that restrict a webmaster's advertising.

Protect your affiliate links from being hijacked. Many unethical people are using stealware to grab other peoples' affiliate commissions. Anti-stealware software protects you by using cloaking and other methods to protect your links from internet thieves. Check your affiliate reports on a regular basis to monitor your commissions and get familiar with the type of activity you should expect.

Writing affiliate reviews, which focus on a single geographic area is a great way to attract visitors who are likely to convert into sales. For example, if there is flooding in Ohio you can gear your keywords towards "flood preparedness" or "water removal" and include Ohio within your article, then review products, which can help the people who are affected.

When thinking about getting started with affiliate marketing think about starting with something you already know. This might not be the most profitable option at first, but it will make it easy for you to get started. It will allow you to feel comfortable with the topic and also allow you to give your own personal touch to it.

TIP! Take advantage of press releases to boost your internet marketing efforts. Using a press release is a great way to raise awareness about your business and to reach new customers.

To make more money through affiliate marketing, make sure that you are generating a good amount of traffic through your site. There are several ways to increase the amount of people that visit your site, including "tweeting" out your links, or posting educated comments that mention your website on relevant forums. The more traffic you have, the more clicks you'll get, and the more money you'll make!

Experiment with different affiliate programs. You will find that they are very different from one to the next, and when you are experimenting with different ones you could find one that benefits more so than another you could have been using for some time. You want to make sure you are able to get benefits that you need, which means taking a try at new programs sometimes.

There are several types of affiliate marketing strategies you can use. You can either link as an affiliate directly with a company or you can join a service that will help you get links for affiliates. Affiliating directly with the company pays the most money. Using a secondhand source will cost you a bit out of the pay.

TIP! If a company you are strongly linked to through affiliate marketing has a reputation-destroying problem come up, confront it in an article on your website. You cannot just ignore it and remove all links from your website.

Having a good night's sleep will clear your mind and prepare you for a hard day's work in your affiliate marketing business. Make sure to get seven to eight hours every single night, and give yourself at least an hour beforehand to calm down your mind and body so you will sleep restfully.

Avoid overt sales talk in affiliate marketing. Nobody wants to be sold to. Instead, they want to decide to buy on their own. Your job as an affiliate marketer is to find ways to make the product so appealing to your visitors that they can't wait to get out their credit cards and buy it... not to shove it down their throats with a hard sales pitch.

Once you have found techniques that work well, do not rely on them exclusively. You should always be on the look-out for new tools and new trends. You could broaden your audience or keep in touch with your customers, if the techniques you are currently using should become obsolete. Remember that everything becomes obsolete, sooner or later.

TIP! Do not underestimate the power of the product review. A review has so many different benefits to it.

Find out if the affiliate program you're a part of is using any "scarcity" tactics in their promotions. For example, if they have a limited time discount offer, or are including a bonus item with products sold before a certain date, mirror those promotions on your website to help drive sales.

To increase profits from affiliate marketing, be sure to have many different products to sell. If you find a type of product that a large group of people would be interested in, use different products within that type. You can also consider having different types of products that will appeal to different types of people.

Good relationships are the basis for affiliate marketing. The way to build up your traffic flow, your sales, or your click through is to be honest. Providing useful information will increase the value of your articles or products. Once your visitor trusts you, follow up with pertinent information and your visitor will be more willing to invest in you.

If you want to maximize your profits through affiliate marketing with minimal effort, ideas like these can help you out. Just remember that no particular strategy or tactic is guaranteed to work - and what works today might not work tomorrow. Keep learning to stay on top of the best affiliate marketing strategies.

How To Do Affiliate Marketing Like A Pro How To Achieve Unstoppable Success With Affiliate Marketing Courses

Tuesday, November 27, 2012

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