Affiliate Marketing is defined as a revenue sharing, cooperative effort between merchants and online publishers. It's a cost-effective way of delivering long-term results for merchants.
How Does It Work?
In an affiliate marketing program, the affiliate is compensated for every visitor, subscriber or buyer provided to the merchant. Once a customer is secured, a portion of the profit from that customer is given to the affiliate as a commission. Usually, an affiliate obtains a commission for referring clicks, leads or sales to the merchant's website. The commission can be in the form of a fixed dollar amount or a fixed percentage. The most attractive aspect of affiliate marketing from the merchant's viewpoint, is that no payment is due to an affiliate unless and until results are achieved.
What's An Affiliate Marketing Corporation?
It's a third-party facilitator that brings affiliates and companies together. It connects merchants/advertisers (companies whose products or services are on sale) together with publishers/affiliates (those who display and promotes these products or services) so that they can do business and earn profits. The corporation works as a holding company that serves as the parent company for several other companies. All of those companies combine and create one large corporation. The corporation is never promoted since it doesn't have anything to sell.
How Does It Help The Merchant?
The role of a corporation is to advertise and promote the merchant's products or services. When a merchant outsources promotional activities to the corporation, he won't have to worry about advertising his product or service. Instead he can utilize his time and effort to concentrate on customer service, developing new products or venture into new markets.
Generally, all the corporation websites ask visitors to register before entering the site. This helps in gathering visitors' names and e-mail addresses for list building purposes. The website provides helpful tools such as forms, banners, e-mailers, flyers and other useful links for successfully running an affiliate program. It uses affiliate tracking software to monitor affiliate activities. Once the affiliate uses a link on his website, the corporation can then track the activity regarding that site which includes number of clicks, purchases, etc.
Is It Expensive?
The corporation charges a commission on the sales that are made. This is an added expense for selling the product. But you can also count on additional sales achieved through the use of the corporation's website. Additionally, you're receiving the prospective customer's information from the subscriber's list which can increase your future sales. The corporation assists both merchants and affiliates, giving them a common platform online.
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